“Advertising is an industry careless of the talent under its roof. Its greatest asset is the people who go up and down the elevators each day, yet a dearth of investment in their growth has left them feeling that they lack value. Even though employees continue to rank training as one of the primary motivations to stay in a company, it has mostly gone the way of the dodo. Cost has long triumphed over benefit. So people feed their sense of worth by changing jobs more often. The best recognize that without mentors and employer commitment to their personal development, their growth is limited and, well, see ya. Meanwhile, smarter, newer businesses are biting at the heels of agencies, offering campus environments for their newly-minted workforce, as well as training, sabbaticals, and jobs that feel more rewarding.”
